PARANORMAL ROMANCE GUILD

Pinterest: To Pin or Not to Pin?

by Samantha Scott, APR 3/29/2012

It’s all the rage in social media now – Pinterest. If you’re like me, you aren’t super familiar with this social platform or how a business could use it to communicate online. Luckily for us, it’s very ease to pick up on this über-sharing site and, B2C (Business to Community) has written a very handy Pinterest how-to guide!

I once heard someone compare Pinterest to the old school push pin bulletin boards teenagers have where they pin things from magazines that they’re into – celebrities, sayings, clothing styles, etc. It’s a great comparison, in my mind. Pinterest is a digital way to collect and share all the things, places, people, etc. that you’re into.

So, how does this translate for businesses and how can businesses use it to communicate with potential and existing customers? It starts with setting up your account correctly, then building boards and connecting with others who have similar interests. Sound like any other social networks or set ups? It should.

Be forewarned though, it will take time. And by time, I mean a few hours to get things going. You’re starting from scratch and starting to compile things to pin can take a while. Like any social network though, it gets easier with time and you can add to it over time.

Share the love too, just like you should on Twitter and Facebook by “repinning”. Conisder it the retweet of Pinterest. Not only does it show you’re engaging with or care about another user’s content, it’s helping build your repertoire. Don’t forget, you can pin things with links so if you’re pinning a product you sell, be sure to link it!

I hope this helps, but do check out B2C’s “How to Use Pinterest” guide. I guarantee it will help you!

I recently signed up for Pinterest and have felt a bit lost. Thank you for sharing today, it was very helpful